Wizeb — Database Reactivation
Every business has a graveyard in its CRM — thousands of contacts who enquired, trialled, or bought once, then went silent. Most companies write them off and spend heavily on paid acquisition to replace them. Wizeb does the opposite: we use AI to analyse that dormant database, identify the highest-value contacts, and launch personalised re-engagement campaigns that convert cold records back into active pipeline — at a fraction of the cost of acquiring new leads.
These are the most common database reactivation systems we build. Most projects combine elements from several areas.
AI analyses your full CRM — recency, engagement history, deal value, company profile — and scores every contact by reactivation potential. You know exactly which 20% of the database will drive 80% of the results before a single message is sent.
Every contact gets messaging tailored to their history with your business — not a mass email blast. AI references their previous interaction, acknowledges the time gap naturally, and opens a conversation rather than pushing a sale.
Email sequences, SMS follow-ups, and AI voice calls work in coordinated sequence — reaching contacts on the channel they're most likely to respond to, at the moment they're most likely to engage.
Contacts who re-engage but aren't ready to buy are moved into nurture flows that keep your business top of mind. Sales only receives contacts who are genuinely ready for a conversation — no wasted calls.
All our database reactivation solutions include token optimization as standard — reducing your ongoing API costs by 40-70% through smart routing, caching, and efficient architecture.
Learn about AI Cost OptimizationNo slide decks, no vague roadmaps. Here's exactly how a project runs from first call to live deployment.
We audit your CRM: total contacts, data quality, last activity dates, and segment distribution. We identify which contacts are viable reactivation candidates — typically 30–60% of a dormant database — and map what data we have to work with for personalisation.
AI segments the database by reactivation potential. Contacts dormant for six months are treated differently from those silent for two years. High-value prospects with warm historical signals are prioritised and separated from low-signal contacts.
We craft personalised re-engagement sequences for each segment across email, SMS, and voice. Every message references the contact's actual history — not a generic "we miss you." Campaigns launch in controlled batches so we can tune messaging based on early response data.
Warm responses are flagged and handed to your sales team immediately with full context. Contacts who engage but aren't ready are moved to nurture sequences. We monitor response rates, adjust timing and messaging throughout, and report pipeline recovered — not just opens and clicks.
A real project, real results. No client name — that's deliberate.
Client Type
B2B Technology Company
The Challenge
"We had over 6,000 contacts who hadn't responded in more than a year. The team had stopped reaching out — we assumed they were gone. We were spending significant budget on paid acquisition to replace them when the answers were sitting in our own CRM the whole time."
The Solution
AI analysed the full database, scoring contacts by reactivation potential based on their historical engagement, company profile, and deal signals. Segmented re-engagement sequences were launched — personalised to each contact's history and how long they'd been dormant. High-intent contacts received email and AI voice follow-up in sequence. Contacts silent for over 18 months were approached with a softer re-introduction. Warm responses were flagged to the sales team within minutes.
Key Results
We pick what's right for the problem — not the most impressive-sounding name.
Tell us about the problem. We'll come back with a realistic picture of what's possible, what it costs, and how fast it can be running.
